江西景德镇石油油品零售量大幅提升
责任编辑:cnlng    浏览:112次    时间: 2024-04-08 11:52:32    | 来源:中国石化报 作者:周丽洁   

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摘要:今年以来,江西景德镇石油优化营销方案,提升现场服务水平。一季度成品油零售量同比增长10.6%,增幅排名省公司第一。该公司深入调研不同地区、不同站点的市场需求和消费特点,灵活开展充值送券、加油送餐等优惠活动,推动量效双增;对加油“六步法”、销售经验进行培..

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今年以来,江西景德镇石油优化营销方案,提升现场服务水平。一季度成品油零售量同比增长10.6%,增幅排名省公司第一。

该公司深入调研不同地区、不同站点的市场需求和消费特点,灵活开展充值送券、加油送餐等优惠活动,推动量效双增;对加油“六步法”、销售经验进行培训学习,提升员工技能,提高服务水平;优化重点站现场布局,更换大流量油枪,进一步提升车辆通过率;打造司机之家,新增爱心驿站休憩区域,提升客户消费体验。

Since this year, Jiangxi Jingdezhen Petroleum has optimized its marketing plan and improved its field service level. In the first quarter, the retail sales of refined oil products increased by 10.6% year-on-year, ranking first in the provincial company.

The company conducted in-depth research on the market demand and consumption characteristics of different regions and different sites, flexibly carried out preferential activities such as top-up coupons, refueling and meal delivery, and promoted double increase in volume and efficiency; Train and learn the "six-step method" of refueling and sales experience, improve staff skills and improve service level; Optimize the site layout of key stations, replace large flow oil guns, and further improve the vehicle passing rate; Build the driver's home, add the rest area of the love station, and improve the customer consumption experience.


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